Watching: The Studio

Overview

The documentary chronicles Hyundai Motor Company's ten-year journey of extending its vision beyond mobility through architecture, creating meaningful experiences on the ground.Through six Hyundai Motorstudio locations—each shaped by the unique character, culture, and community of its city—it explores how architecture can transform places, connect people, and enrich everyday life. More than branded spaces, these studios reflect Hyundai's enduring commitment to local identity, artistic expression, and sustainability.